A passionate creative leader and natural collaborator with multidisciplinary skills that integrates creative with technical and business expertise.
Anna Chen is most passionate about both aesthetics and usability of a product. She translates meaningful concepts into refined, impactful and inspiring designs; cultivates their connections to her audience. Communicating design concepts and digital journeys to clients are her expertise. She aims to continually bring her qualities of vibrancy, empathy and curiosity into everything she does.
Anna Chen is a creative leader, influencer, natural collaborator, and forward-thinker. Awarded Bachelor of Design (BDes) at The University of New South Wales, Australia in 2011, majoring in graphic and jewelry.
She is most passionate about translating meaningful concepts into refined, impactful and inspiring designs; cultivating their connections to her audience. Possess an in-depth visual communication and development strategy experience, whilst forging the identities of global brands. She specialises in communicating design concepts and digital journeys to clients.
Her extensive professional experiences in various industries, combined with her interpersonal skills and expertise in using Adobe Creative Suites, have made her confident in developing and delivering creative solutions which inspire, engage, and connect with her audience that exceed stakeholder expectations. She is also accustomed to work within brand guidelines whilst demonstrating the ability to innovate within that scope.
Complex environments is where she thrives and she works well with different personalities and competing priorities. She always sees herself as part of a team that has an important purpose. Her teammates acknowledge her as someone who cultivates a positive culture and constantly strives to improve her own capability and that of others around her. Possess a people-focused attitude, she enjoys working collaboratively and has successfully established strong relationships with her clients and stakeholders throughout her career.
Her goals are to make great impacts in whatever position she is in; be an inspiration and a blessing to her surroundings. Thus she aims to continually bring her qualities of vibrancy, empathy and curiosity into everything she does.
Other than love being a designer. Most of her wanderlusts revolve around scrumptious foods, pretty findings, majestic mountains, and gorgeous architectures. She also loves travelling, fashion, fine craftsmanship and inspiring conversations.
IN A NUTSHELL
Anna has extensive professional experiences in various industries and sectors which ranges from government, non-for-profits, media, and creative production agencies. Her ongoing successful deliverance have made her confident in developing and delivering creative solutions which inspire, engage, and connect with her audience that exceed stakeholder expectations. Besides helping her clients to create new products, she is also passionate in improving the production process that aligns with the clients’ goals. She is accustomed to work within brand guidelines whilst demonstrating the ability to innovate within that scope.
NOTE: Most of my portfolio for Cancer Institute NSW, Transport for NSW and Australian Financial Review are not included in my website due to confidentiality requirements, and only available during interview.